Benefit Cosmetics Beyond Belief Campaign
To launch the color extension of their top selling they're real mascara's and liner, Benefit hired David LaChapelle to create the key visual. While this visual was stunning, we needed more content for the global social channels. I wanted to create a surreal world for each color that fit nicely next to LaChapelle's photo. I had been a long time fan of Jamie Nelson and her talent shooting beauty make her perfect for this photo and video series. We worked together to concept a story per color and her amazing team created this perfectly.