Target weekly ad

I LOVE Target so I was very excited to improve the interactive experience for the Weekly Ad. The goal was to give Target guests new tools for finding the best deals and make easier then the old fashioned way of clipping coupons and writing down a list...which is honestly pretty easy.

With the help of user testing, our team decided to introduce a category view with multiple sorting functionality and a shopping list which they could easily access on their phones while in store.