Turn on the tints!
Served as art director on the new product launch, Lolli Tint. Our approach was to not only introduce Lolli to the best selling family of tints, but to also generate excitement around the full collection. This campaign consisted of a launch video, site assets and a global social strategy.
We wanted to cast a different girl for each character but due to budgets we had to work with just one. Some people didn't realize it was the same girl throughout.