They're Real Mascara - Product Launch

To support the beyond belief campaign I created a series of emails and step by step social posts to educate as well as inspire. 

For the launch email (seen at top) I featured David LaChapelle's surreal key visual which was displayed in every boutique window around the world. My idea was to make viewers feel voyeuristic as they check out our sexy signature character, Honest Leah, by up and down while scrolling .